Croma ties up with Sweden’s Blueair for retailing air purifiers across its stores

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Croma, India’s first large format specialist retail chain for consumer electronics and durables, has tied up with Sweden-based air purifying technology giant Blueair for a shop-in-shop experience across 25 stores in India.

Blueair is the first company in the air purifying segment to have its own shop-in-shop experience zone at Croma’sJuhu outlet in Mumbai. Under the tie-up, Blueair products will be retailed across 25 Croma stores in Mumbai, Delhi, Pune, and Bengaluru.

The collaboration is a strategic move to bring the best air-purifying technologies to India through Croma’s expansive retail network. The tie-up will empower Indians to evade ill-effects of air-pollution on health by accessing the best technologies in indoor air purification.

Blueair air purifiers are available in the ‘Blue’,‘Classic’, ‘Pro Series’ and ‘Sense’ range at select Croma stores across Mumbai, Delhi, Pune and Bengaluru.All the ranges have industry leading design to deliver ultimate air purification regardless of the indoor or outdoor pollution.

Some of the key features of Blueair purifiers are as follows:

  • Blueair HEPASilent Technology: Blueair HEPASilent Technology captures 99.97% of all airborne particles down to 0.1 micron in size.
  • Energy Efficiency: On an average, it costs no more than a single light bulb to run a Blueair system continuously all day and night
  • Whisper Silent: The world is full of noise. Some things, like cleaner air, should be enjoyed silently. When the blue light is on, your Blueair is quietly working to improve the air you breathe indoors.
  • Award Winning Design: Designed to fit your sense of style, the sleek Blueair unit fits seamlessly into any home or office, enhancing not only airflow but the flow of your room. Its contemporary look has earned the Excellent Swedish Design award, one of the most prestigious in the industry

 

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