Connect kick-starts ‘Smile Day’ campaign to delight customers


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Sometimes all it takes to cheer up someone is a smile. Connect Broadband associates smiling faces with quality customer service and that is the reason the market leader in Wireline and Broadband services has launched the very unique ‘Smile Day’ campaign for its customers. The campaign inspires its employees to go the extra mile and delight Customers through kind gestures and services that exceed the expectations in service industry.

To celebrate Smile Day, three prime locations of Connect showrooms in Chandigarh were identified. The staff was seen cheerfully interacting with customers while offering solutions to various services such as resolving queries, handling billing dispute cases, disconnection requests, sharing information, executing migration of plans, customer retentions, and attending to technical faults, all with a smile.

Mr. Arvind Bali, CEO Connect Broadband and Videocon Telecom said, “Smiling isn’t just something your face does. It communicates your state of mind. It has the power to influence people’s perception of a brand and reflects in customer satisfaction. It carries tremendous goodwill for a brand.”Our smiling customer service team is willing to serve our customers and ready to go the extra mile.”