NewZNew (Chandigarh) : Kansai Nerolac Paints Ltd (KNPL), India’s leading industrial coatings manufacturer and the third largest decorative paint manufacturers in India, has received massive participation in their ‘Impressions HD Stories’ campaign, across both digital platforms and through their dealer network across India. This campaign is an attempt to connect with the consumers in an industry that normally sees little consumer involvement even during product purchase.

Nerolac has established itself as a pioneer by demonstrating consistent innovation in their product range and is known for technological breakthroughs. Nerolac was the first paint company to introduce eco-friendly water-based paints with Low VOC & No added Lead. The Impressions HD Stories initiative is yet another first-of-its-kind innovation heralding a change in consumer engagement in this sector.

As part of the campaign, Nerolac urged the consumers of its Impressions HD paints, to share a photograph of themselves against their newly painted high-definition walls and describe how the use of Impressions HD paint has enriched their lifestyle. This activity was in sync with the Impressions tagline ‘Nerolac Impressions ka HD Colour lagega to ghar ke saath aap ka bhi Impression badhega!’ (Use Nerolac Impressions HD Colour on your walls and enhance your impression!)

The first leg of the campaign was kick-started on April 16, 2015 and entries were accepted till July 15, 2015, which were then showcased via a public voting stage. In response to the overwhelming number of entries received two more round of testimonial collection, followed by voting were initiated. The last leg of the voting stage ended on August 31, 2015.

All the submitted consumer stories will be competing in two categories, viz. ‘9 Most Voted Stories’ and ‘9 Best Stories’. While winners of the Best Stories category will be given an HD home upgrade i.e. an LED HD TV and 7.1 home theatre system, the 9 most voted entries will also receive HD TVs to enhance their lifestyle to HD!

Through this campaign Nerolac has engaged consumers across cities like Mumbai, Delhi, Kolkata, Lucknow, Kanpur, Allahabad, Dehradun, Ludhiana, Amritsar, Chandigarh, Jammu, Jaipur, Udaipur, Patna, Bhubaneswar, Hyderabad, Vishakhapatnam, Ahmedabad, Surat, Pune and Nagpur; by leveraging digital platforms, radio channels and Nerolac Dealer Shop Fronts. Adding to the glamour quotient of the Impressions HD Stories initiative, is the charming actress and former model, Mahima Chaudhry who also participated and posted her story on the website.