Max Fashion launches first store in Amritsar

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NewZNew (Amritsar) : Max Fashion, India’s largest value fast fashion brand, launched its first store in Amritsar last night. During occasion, models walked the ramp in a glittering fashion show showcasing Max Fashion’s various exclusive collections. Aprajita Sharma Miss India-2011 finalist was showstopper for the show.

Located in Trilium Mall, Basant Avenue, Max Fashion’s new store is spread over a total area of 11500 sq.ft. Constantly expanding its footprint across India, this is Max Fashion’s fifth store in Punjab.

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The store provides an international shopping experience to all its consumers. With the latest fashion for men, women and kids, Max offers styles for the entire family. Max has over 150 stores all over India with over 5 million loyal customers.

Speaking during occasion, Aprajita Sharma said “I am very excited to be a part of Max Fashion’s store launch in Amritsar. Max is a one stop shopping destination for all the latest fashion trends and its launch in Amritsar was much awaited. I am thrilled to meet all my fans and celebrate this festive fervor with Max.”

Talking about the launch, Mr. Saurabh Garg, Regional Head, North, Max Fashion India, said, “We are very excited to launch our first store in Amritsar. People in Amritsar are very fashion forward and we hope to wow them with our collection. Punjab is a very important market for us and with its growing fashion consciousness, we are happy to launcha new store with all our latest collection.”

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Max’s Festive collection showcases a variety of ethnic Indian wear that draws inspiration from phulkari embroideries, decorative brocades to dramatic baroques and heirloom, Max’s festive collection special merchandises are designed for the entire family. The bright colours of voluminous skirts, traditional anarkalis, jewelled toned crop tops, vibrant coloured tiered kurtas and maxi dresses are a perfect way to brighten wardrobes. The cheerful ethnic collection for kids encompasses beautiful chanderi lehenga cholis, maxi dresses and brocades. Max Fashion is exclusively offering a limited edition a pair of Coffee Mugs worth Rs.599 and a set of 4 cups & saucers worth Rs.1299 from the beautiful Virasat Collection by Sanjeev Kapoor as a free gift during the festive season on purchases of Rs3,499 and Rs 6,999 respectively.