• Shah Rukh Khan, in the latest TVC, introduces Oxy Fryer as ‘The Star’ which fits in all roles be it crispy, sweet or crunchy, promising consumers supreme taste and health
• The TVC redefines snacking trends by introducing its latest innovation, Oxy Fryer as a ‘must-have’ appliance in your kitchen
• The campaign reinforces Kenstar Oxy Fryer’s unique feature of Oil Free frying

NewZNew (Chandigarh) :  Kenstar, one of the preferred premium brands launched its latest TV campaign for Oxy Fryer, which enables Oil Free Frying, while keeping the food healthy and tasty. Highlighting the health and fitness benefits of Oxy Fryer, the brand has joined hands with Shah Rukh Khan to take forward the campaign and to connect with its discerning customers.

In the latest TVC, the brand redefines the traditional cooking habits of people and positions Kenstar’s Oxy Fryer as an ideal solution to fry food without the inhibitions of gaining weight and unhealthy eating. With the feature of oil-free frying, Oxy Fryer’s TVC takes one on a sumptuous journey. With the tangy dishes ranging from Samosas to French fries, prepared in Oxyfryer, it tantalizes the taste buds but also assures good health.

Targeted towards the people who love eating fried food, starting with the school going kids in the family to elderly grandparents, Oxy Fryer is a perfect solution to eating Fried Food in the healthiest manner.

Speaking about the latest campaign Mr. Arun Pal, COO – Small Home Appliances, Kenstar said, “We have observed that there has been a surge in demand for appliances that facilitate healthy and hassle free cooking.  Understanding this requirement we launched Oxy Fryer, which not only ensures oil-free frying, but is also safe and convenient to use. Shah Rukh Khan’s presence in the TVC adds to the strategic thrust for Oxy Fryer in this campaign. Being a fitness enthusiast himself, Shah Rukh does full justice to the ad and Oxy Fryer.”

Shah Rukh Khan, the brand ambassador of Kenstar in the latest campaign addresses Oxy Fryer as a ‘Star’ which fits in all roles, be it sweet, crispy, crunchy or spicy. It tempts the taste buds of all while promising to deliver better health. King Khan speaks about the oil–free frying technology of Oxy Fryer that adds to the worthiness of the product.

 “Kenstar has a tremendous heritage and goodwill across the country and offers consumers’ international quality products. It is an honor to be associated with brand Kenstar.” said Kenstar’s Brand Ambassador, Shah Rukh Khan.

Oxy Fryer’s campaign is best defined by its tagline “We love you”, delivered by Shah Rukh Khan. The tagline effortlessly elucidates the concept of the brand’s love and care for its customers by introducing customer-friendly products.well being and intricately weaves in the aspect of good taste.

Scheduled to air across leading TV channels in the second week of December 2014, the ad campaign is conceptualized by Kenstar’s creative agency Contract Advertising and directed by Shakun Batra of Razorblade. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.

 “Our objective with this campaign was to create awareness about the possibility of oil free frying and tempt the consumer, apart from effectively delivering the brand’s rational and emotional benefits. Being a much looked upon category and a product that can relate with every age group, we had to ensure that the taste and health element is highlighted. You will find that this campaign has used a lot of never-before-seen innovation, technologies and conventional tactics utilizing Shah Rukh as the brand ambassador to spin his magic on the consumers!” , added Contract Advertising.

Storyboard of the Ad

The TVC features Bollywood’s King Khan-Shah Rukh Khan and opens with him speaking directly to the consumers about there being something special about the day. He then refers to a star and introduces Kenstar’s Oxy Fryer, a perfect fit for every role. Further, he goes on to explaining the benefits of the product. With its ability to fry food without oil, the product delivers good health and enables hassle-free frying. He willingly continues to reveal the exquisite performance of the product which undoubtedly makes one fall in love with it. The TVC draws to an end in an affectionate tone where Shah Rukh Khan signs off with, “This is why Kenstar says, we love you!”

About Kenstar

Kitchen Appliances launched KENSTAR in India in October 1996. Today, through its 63 Sales & Service offices, 425 service franchisees and more than 3500 trade partners, Kenstar is close at hand to every family in the country. With an impressive product range (Oxy Fryer, Microwave Ovens, Air Coolers, Water Heaters, Mixer Grinders, Food Processors & host of other kitchen appliances), Kenstar enjoys the position of being one of the most preferred premium brand in India.

Kenstar is a name that stands for international quality, style and durability. By introducing a range of high quality product categories, Kenstar lays the commitment of an international lifestyle to every Indian household.

About Oxy Fryer

Oxy Fryer, priced at INR 7990, is simpler and easier to use than conventional frying processes. Available exclusively on flikart.com, Oxy Fryer is not only safe and healthy but also is very cost and time effective. Oxy Fryer enables oil-free frying, while keeping the food healthy and tasty. Oxy Fryer aims at revolutionizing healthy cooking by using a simple yet innovative mechanism, which helps it to fry food with fast circulation of hot air. Thus, the food retains most of the nutrients. The absence of oil, during frying, further ensures that cholesterol levels are also in check.