NewZNew (Chandigarh) : Huawei, the 3rd largest smartphone brand in the world, with a market share of 6.7% (IDC), today announced the exclusive launch of 2 new ultra-efficient devices in its Honor series – Honor Holly smartphone and Honor X1 tablet – on Flipkart, India’s largest e-commerce marketplace.
Keeping up the momentum around Honor Holly, Huawei is all set to roll out two integrated campaigns featuring its new smartphone. The newly launched TVC launches Holly in India highlighting its USPs in a fun & engaging way. The campaign features marquee players from the Royal Challengers Bangalore (RCB) team. In this commercial, team RCB players Virat Kohli, Yuvraj Singh, Mitchell Starc and AB de Villiers are enjoying the experience of viewing brilliant colors on Honor Holly smartphone through videos of colourful festivals from across the world. The campaign will maximize reach through cinemas and OOH that will cover the top 10 cities in India during the Diwali festival to reach out to families and youth through most frequented locations.
Expressing the excitement at the launch, Mr. Allen Wang, President, Consumer Business Group India, said, “Designed by Huawei’s London Design Center, Honor Holly is the first smartphone in the sub Rs 7000 price band that offers a 5”(12.7 cm) HD IPS screen with a large 16 GB ROM memory. The phone comes packed with dual cameras (8MP, 2MP), quad-core processor & long lasting battery with 30% additional power saving that would appeal to the young tech savvy audience who prefer entertainment on the go. Also, our new TVCs will highlight superior propositions in the mid- & entry level smartphone categories to demonstrate excellence in style, speed, processing and screens leading to an enriching experience for our consumers. We think that Holly can be a very good gift for your loved ones this Diwali. We trust our association with Flipkart will further help us reach our customers in ways like never before.”
Commenting on this exclusive launch, Michael Adnani, VP – Retail & Head – Brand Alliances, Flipkart said, “The Huawei Honor series has been very well received by our customers since its launch last month. Now we are adding two more world-class devices to this portfolio. With the growing demand for new age technology products across all age groups, we are positive that Honor Holly and Honor X1 will cater to every customer’s requirement.” Honor Holly will be a game-changer product in the sub-7K Rs segment, offering the largest 5”(12.7 cm) IPS HD screen, large 16GB memory, dual camera, quad-core processor & long lasting battery with 30% additional power and will offer better proposition compared to Redmi 1S, Moto E and AndroidOne devices.
Product Key Details:
- Honor Holly : Brighter than the brightest smartphone in its class
Aimed at the 18-35 year old, digital-natives in the youth segment, Honor Holly is power packed with the best-in-class features – large 12.7 cm(5”) display with HD IPS screen, faster Quadcore 1.3 GHz processor, 2000mAh energy efficient battery that comes with Huawei’s patented 30% Power Saving Technology.
Packed with the latest Android 4.4.2 KitKat OS, Holly provides an amazing memory with 1 GB RAM for faster processing and 16 GB ROM for storage needs.
Honor Holly natural ID is designed by Huawei’s London Design Center inspired by smooth and eroded pebbles with an idea of natural balance. With curved back, the Holly comes with a 68% screen-to-body ratio, ultra compact, light and thin 100% high gloss coating maing it elegant and durable.
The Dual SIM(3G+2G) Honor Holly comes with an 8 MP BSI rear camera and a 2 MP front camera, provides an excellent feature of shooting picturesque panorama portraits. It supports high-speed multi connectivity options like the HSPDA with upto 42Mbps D/L speed, Wi-Fi direct and BT 4.0.
Honor Holly offers higher call quality with its strong signal receiving capability and stable calls in weak signal environment. It comes with half-shielded metal plate and gets strong reception even in underground garages and other spotty areas.
Huawei Holly is priced at Rs. 6,999/- and will be available exclusively on Flipkart, starting 16th Oct, 2014
- Honor X1 tablet : Classier than the classiest tablets
At 7.18 mm and 239 gms, the Honor X1 is the best portable device for smart professionals. An Aluminum body combined with Nano Dull Polish make the device look delicate and stylish. With 17.8 cms( 7”) FHD LTPS screen, 323 ppi and a 10 point multi-touch screen, Honor X1 tab offers a super broad colour gamut display that is bound to make the viewing experience a total delight.
The 5000mAh energy efficient battery with Huawei’s 30% Patented Power Saving Technology has a five day battery life and doubles up as a a power bank to charge other devices. The Honor X1 tablet has a 1.6 GHz Quad Core Processor with Kirin 910 chipset, supported with 2GB RAM and 16 GB ROM.
The 13 MP Sony BSI rear camera with a 75 degree wide angle and a Hybrid IR Blue glass and 5MP wide angle front camera with 10-level auto face enhancement are just some of the outstanding features of the device and best-in-class in that price band.
Honor X1 boasts of super high speed connectivity with upto 42Mbps D/L speeds along with high quality 2G/3G voice calling. It is powered by Android 4.2 Jelly Bean OS with Huawei’s patented Emotion UI 2.0.It also comes with special motion & gesture control features like flip to mute, shake to re-arrange apps on screen & tilt to move icons to name a few.
Huawei’s Honor X1 will be available in Diamond White color. It will be priced at Rs. 19,990/- and will be available exclusively on Flipkart starting 16th Oct, 2014.
Huawei recently became the first Chinese brand to rank in Interbrand’s 2014 Annual Best Global Brands Report. At no. 94, Huawei is one of five new entrants to enter the top 100 Best Global Brands ranking this year.
About Huawei Consumer Business Group
As of December 2013, Huawei’s products and services are deployed in over 170 countries, serving more than one third of the world’s population. Huawei continues to be a market leader in data-card category world-wide, including India and was ranked third in global smartphone shipments in 2013 according to International Data Corporation (IDC). Huawei has also established more than 16 R&D centers around the world in countries such as the United States, Germany, Sweden, Russia, India, and China. One of Huawei’s three business groups, Huawei Consumer Business Group (BG) provides a range of products including mobile phones, mobile broadband (MBB) devices, home devices and cloud services. With more than 20 years of rich business expertise in the information and communications technology (ICT) sector, an extensive global network, vast global business operations and partners, experience in the telecommunications, Huawei has established a globalized network, operation ability and working partners, Huawei Consumer BG is dedicated to bringing the latest technology to consumers, offering a world of possibilities and creating extraordinary experiences for people everywhere.
About Flipkart
Flipkart.com is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.
Flipkart is known for our path-breaking services like Cash on Delivery, and a 30-day replacement policy. We are the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Our annual subscription service, Flipkart First, is the first of its kind in the country.
Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands. We are exclusive partners for local artisans, weavers and manufacturers, having partnered with the Ministry of Textiles; Ministry of Labor; FISME; NCDPD and NIFT.
Flipkart, currently 14000 people strong, has 26 million registered users clocking over 6 million daily visits. Our technology has enabled us to deliver 5 million shipments per month – and this number’s only growing.
