• Launches 2 models under the Hybrid Solar Powered ACs
• The Hybrid Solar Air Conditioner utilizes the energy from Solar power
• Videocon aims to capture 13% of the AC market in India by end of FY 2017

newznew (Chandigarh) : Redefining energyefficiency in consumer appliances and innovating in the renewable energy space, Videocon, the leading Consumer Electronics and Home Appliances Company, today unveiled yet another technology, the first ever Hybrid Solar Air Conditioner for the householdsand institutions.With the ability to utilize sunlight effectively to generate power to run the AC virtually without consuming electricity from the grid, Videocon Hybrid Solar ACs completely eliminate the power bills as well as aid in lowering carbon footprint. With the launch of this eco- friendly AC range, Videocon aims to capture 13% of the AC market in India by end of FY 2017 from the current 9%.

The Hybrid Solar AC by Videocon utilizes the energy from solar powerto allow 100%power savings in contrast to the energy guzzling conventional ACs. However, if ever required it automatically shifts to regular electricity supply.

Speaking about the new Hybrid Solar AC, Akshay Dhoot, Head of Technology and Innovation, Videocon, said, “With the excessive consumption of power and increase in carbon emission,‘Going Green’ is the need of the hour. Today it is imperative for the brands to innovate in the direction of utilising more and more renewable sources of energy, and with the launch of Solar Hybrid AC, we feel contended. With the ability to be operated with naturally obtained energy, Solar Hybrid AC is the future of Air Conditioner technology.”

The Solar Hybrid AC by Videocon draws power fromsolar panel that convert the solar energy into electrical energy. It runs efficiently in all climatic conditions with minimal maintenance cost. It reduces load on the grid making it power efficient and economical. Solar power is a renewable power source which makes it the friend and future of a sustainable living world.

Speaking about the launch, Sanjeev Bakshi, COO – AC Division, Videocon said, “The AC market is growing rapidly in the country driven by technology, infrastructural developments, and increase in the consumer spendings. Videocon is the pioneerin bringinginnovations in the AC segment, and it gives me immense pleasure that today we have launched the Solar Hybrid air conditioner.Provided with the most reliable solar panel that comes with 25 years’ of linear power output warranty& 10 years of Panel Warranty, the newly launched AC provides efficient cooling without any fluctuations with the least load on grid. We are expecting to sell 6.5 lakh units of Air conditioners this year and plan to increase our market share in the AC segment to 13%.”

Videocon Solar Hybrid AC effectively works during the day without electricity and provides exceptional cooling. At night, the solar grid enables the inverter battery to save the solar energy for the AC to run seamlessly. The Solar Panels come with a linear power output warranty of 25 years& 10 years of Panel Warranty.

Videocon has rolled out 2 new models in the Solar Hybrid AC range. Both the models comply with BEE star ratings and possess 5 stars, making them a certified power saver. These are available across 1 ton and 1.5 ton. The AC comes with R-410A refrigerant and alsohas additional features such as digital display, auto restart, turbo cool mode, copper condenser, etc. making it the most worthy purchase.

Videocon will also be coming up with a special 360° advertising campaign for Solar Hybrid ACs that would be spread across all major media, to build top of mind recall.Unique product display will be created for the ACs which will be further enhanced with a strong service support provided by the operations team at Videocon.

With the successful launch of the Hybrid Solar air conditioner, the company has plans to make its entire AC portfolio compatible with solar energy. With this new outlook, Videocon looks forward to a greener living world for a sustainable ecosystem.

• Price range (MRP):

1.0 ton, 5star rated Videocon Hybrid Solar AC will be available for MRP Rs. 99,000*

1.5 ton, 5star rated Videocon Hybrid Solar AC will be available for MRP Rs. 1,39,000*

 ‘*’ the above Price includes AC cost, DC-AC Inverter, Solar Panels & Installation.

Key Business Facts:

• The AC sector is expected to grow by 25% to 5 million units in 2016-17 from 4 million currently
• Industry estimates that the contribution of 5-star and above air conditioners has gone up from 21 per cent to 28 per cent, indicating energy efficient models are becoming popular
• The penetration of AC in India is abysmally low at 3-4 percent compared to a country like China, which boasts of an AC penetration rate of 25 percent
• Surplus energy generated via Videocon Hybrid Solar ACs can be exported back to the grid to receive bonus payment as per the Government regulations